Marketing Concepts

Notification Marketing in India: A Game-Changer for Brands

Anurag Lala

4 days ago5 min read

Notification Marketing in India: A Game-Changer for Brands

In the fast-evolving digital landscape of India, businesses are constantly seeking ways to engage with their customers more effectively....

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Personalization in Retail: A Tailored Experience

Anurag Lala

Dec 102 min read

Marketing Concepts

Personalization in Retail: A Tailored Experience

In today's competitive retail landscape, personalization has emerged as a powerful tool to enhance customer experiences and drive sales....

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Anurag Lala

Nov 294 min read

Marketing Concepts

Brand Resonance: Building a Deep Connection with Consumers

In today’s competitive market, it’s not enough for a company to simply have a product or service that meets a need. To truly stand out...

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The Future of Marketing: How AI is Revolutionizing the Industry?

Anurag Lala

Nov 75 min read

Marketing Concepts

The Future of Marketing: How AI is Revolutionizing the Industry?

In today’s fast-paced, data-driven world, artificial intelligence (AI) is no longer a futuristic concept; it’s a present-day tool...

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The Importance of Canonical Tags for SEO

Anurag Lala

Nov 23 min read

Marketing Concepts

The Importance of Canonical Tags for SEO

When it comes to optimizing your website for search engines, understanding the nuances of SEO can make a significant difference in your...

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Covert Marketing in the Panchayat Web Series: A Detailed Exploration

Anurag Lala

Oct 283 min read

Marketing Concepts

Covert Marketing in the Panchayat Web Series: A Detailed Exploration

Panchayat is a critically acclaimed Hindi web series that premiered on Amazon Prime Video. Created by TVF (The Viral Fever) and starring...

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The Importance of the Prism Model in Branding: Implications for Brands

Anurag Lala

Oct 253 min read

Marketing Concepts

The Importance of the Prism Model in Branding: Implications for Brands

In the ever-evolving world of branding, companies are constantly searching for frameworks that help them effectively communicate their...

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Exploring Essential Market Research Tools for Businesses

Anurag Lala

Oct 203 min read

Marketing Concepts

Exploring Essential Market Research Tools for Businesses

Market research is a critical component for businesses looking to understand their audience, gauge competition, and refine their...

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Anurag Lala

Aug 283 min read

Marketing Concepts

Brand House vs. House of Brands: Navigating Two Strategic Approaches

When it comes to crafting a brand strategy, businesses often face the decision of how to structure their brand portfolio. Two popular...

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Understanding Pull-In and Push-Out Marketing Strategies: Insights from Google Ads

Anurag Lala

Aug 153 min read

Marketing Concepts

Understanding Pull-In and Push-Out Marketing Strategies: Insights from Google Ads

In the dynamic landscape of digital marketing, strategies for attracting and engaging customers have evolved significantly. Two important...

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What is Contact Hook and Contact Hold in Marketing?

Anurag Lala

Aug 83 min read

Marketing Concepts

What is Contact Hook and Contact Hold in Marketing?

In the ever-evolving landscape of marketing, the nuances of how brands interact with their audiences can significantly impact campaign...

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What is Experimental Design in Marketing?

Anurag Lala

Apr 152 min read

Marketing Concepts

What is Experimental Design in Marketing?

Have you ever wondered what truly drives customer clicks, conversions, or brand loyalty? Marketing is full of best practices and...

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Unleashing Success: Best Digital Marketing Strategies for Startups

Anurag Lala

Jan 202 min read

Marketing Concepts

Unleashing Success: Best Digital Marketing Strategies for Startups

In the dynamic landscape of business, startups often face the challenge of making a mark in a competitive environment. Digital marketing...

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Unleashing the Power of Big Data in Marketing: Industry Insights

Anurag Lala

Dec 24, 20232 min read

Marketing Concepts

Unleashing the Power of Big Data in Marketing: Industry Insights

In the era of information overload, businesses are turning to big data to extract meaningful insights and revolutionize their marketing...

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Unleashing Growth Potential: The Impact of Strategic Advertising on Company Success

Anurag Lala

Jul 15, 20232 min read

Marketing Concepts

Unleashing Growth Potential: The Impact of Strategic Advertising on Company Success

In the dynamic and competitive business landscape, strategic advertising plays a pivotal role in unlocking the growth potential of...

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5 reasons of using Lookalike Audience in Facebook Ads

Anurag Lala

Sep 23, 20222 min read

Marketing Concepts

5 reasons of using Lookalike Audience in Facebook Ads

One of the most helpful features in Ad Manager is Facebook Lookalike Audiences. It enables you to identify and target users who are...

2 views0 comments

Anurag Lala

Sep 11, 20222 min read

Marketing Concepts

Understanding Marketing Automation

Making a marketing strategy stand out has been harder than ever before since customers are constantly being barraged with marketing...

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How to generate leads using Social Media?

Anurag Lala

Aug 29, 20222 min read

Marketing Concepts

How to generate leads using Social Media?

Since it enables you to find social media users who are interested in your company, generating leads on social media may be advantageous...

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